Expertise

User-Centered Product Strategy & Research

Driving Design Thinking & Human-Centered Design (HCD) to align user needs with business goals
Conducting user research, in-depth interviews, and behavioral analysis to inform UX decisions
Creating personas, journey maps, and service blueprints to optimize user flows
Leading competitive benchmarking, usability testing, and heuristic evaluations
Implementing A/B testing, accessibility (WCAG 2.1), and data-driven UX methodologies

Designing high-impact digital experiences across web, mobile (iOS/Android), and desktop
Crafting wireframes, interactive prototypes, and high-fidelity UI designs using Figma, Framer, Sketch, and Adobe XD
Designing adaptive UI that aligns with OS-specific best practices while maintaining a cohesive brand experience
Enhancing engagement with microinteractions, motion design, and intuitive animations
Ensuring pixel-perfect execution while balancing usability, aesthetics, and business needs

Deep understanding of Material Design (Google) & Human Interface Guidelines (Apple) for consistent cross-platform experiences
Building and maintaining scalable design systems that streamline design consistency and efficiency
Collaborating closely with product managers, developers, and stakeholders to bring designs to life
Ensuring seamless developer handoff with well-structured components, Figma Tokens, and clear documentation
Advocating for inclusive design and ensuring accessibility-first experiences
Partnering with engineers to maintain design integrity without needing to code

Driving UX strategy and aligning business, design, and technology teams for better product outcomes
Leading design critiques, mentoring junior designers, and fostering a user-first culture
Working in Agile/Scrum environments, using Jira, Confluence, Notion, and Miro for collaboration
Translating research into actionable insights that shape product roadmaps
Leveraging data-driven UX decisions to improve engagement, conversion rates, and retention