Resume

About

I am a Senior UI/UX Designer with nearly two decades of experience crafting intuitive, user-centric digital experiences across industries like software, networking, advertising, e-commerce, and fintech. My journey began in graphic and web design, evolving into UI/UX with a strong focus on usability, workflows, and digital product optimization. At FLEXOPTIX GmbH, I collaborate closely with developers and product teams to bridge design and technology, ensuring seamless implementation. My background in advertising management enhances my ability to balance business objectives, user needs, and technical feasibility, while my problem-solving mindset drives me to create engaging and functional designs.

Experience

Senior UI/UX Designer
FLEXOPTIX GmbH · Full-time
Jul 2022 – Present | Darmstadt, Hesse, Germany

  • Leading UI/UX initiatives to enhance usability, optimize digital workflows, and create seamless user experiences. Collaborating closely with cross-functional teams, including developers and product managers, to align design with business objectives and technical feasibility.

Senior UI/UX Designer
BlueCouch Insurance · Full-time
Nov 2020 – Jun 2022 · 1 yr 8 mos | Vancouver, British Columbia, Canada

  • Designed and refined user interfaces for insurance platforms, conducting user research, usability testing, and persona development. Established and maintained design systems for consistency, working closely with stakeholders, marketing teams, and front-end developers to ensure a cohesive digital experience.

Senior UI/UX Designer
Shatel · Full-time
Feb 2020 – Oct 2020 · 9 mos | Tehran, Iran

  • Led UX research initiatives, including surveys, stakeholder interviews, and user persona creation. Designed wireframes and prototypes for Shatel’s main website and user control panel, collaborating cross-functionally to enhance usability and accessibility.

Head of Design team
DadehNegar · Full-time
Aug 2007 – Feb 2015 · 7 yrs 7 mos | Tehran, Iran

  • Directed the design team, overseeing UI design for websites and applications, graphic design, and photography. Developed web templates using PHP, HTML, and CSS, ensuring functional and visually appealing digital solutions.

Web Designer
Hiberd+ · Full-time
Sep 2003 – Aug 2007 · 4 yrs | Tehran, Iran

  • Designed UI for web applications and websites, incorporating graphic design principles and user-centered methodologies. Provided customer training on design tools and systems to enhance user adoption.

Graphic Designer and Web Designer
System Engineering and management · Full-time
Aug 2001 – Aug 2003 · 2 yrs 1 mo | Tehran, Iran

  • Designed and implemented web UI and templates using CSS and HTML, developed multimedia CDs using Adobe Flash, and created marketing materials to support digital branding strategies.

Graphic Designer
Iranian Youth Thought Unity Club · Full-time
Jul 1999 – Aug 2001 · 2 yrs 2 mos | Tehran, Iran

  • Developed multimedia content using Macromedia Flash, designed web interfaces and promotional materials, and contributed to branding initiatives.

Education

University of Applied Science and Technology
Bachelor’s Degree, Management of Commercial Advertising
2015 – 2016

University of Applied Science and Technology
Associate’s Degree, Advertising
2013 – 2015

University of Applied Science and Technology
Certificate for completion of 24 credits short-term, Computer Graphic Design
2000 – 2002

Languages

English – B2
Professional working proficiency

German – B1
Elementary proficiency

Persian – Native
Native or bilingual proficiency

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